The Abs Company, formerly known as The Ab Coaster Company, announced that it will launch its new business and expanded product line in Las Vegas at the IHRSA trade show on March 19-22, 2013.
According to The Abs Company, a recent IHRSA study revealed that health club members rank ab machines as one of their “Top 10 Favored Health Club Activities.”
“Ab machines are popular in health clubs and are a main attraction for members and prospects alike,” said Sean Gagnon, the vice president of The Abs Company. “When we saw this IHRSA study, we knew we needed to expand our product line and focus our business on exciting ab training products. So we changed our company name and added several new ab machines to our product line. We want to become the one-stop shop for innovative core-training products.”
The Abs Company will unveil its new product line at booth number 355 at the IHRSA trade show.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
