During the European launch of BILT by Agassi & Reyes, the Change of Direction (C.O.D.) Machine received the 2013 FIBO Innovation Award for its design and safety.
Designed by Andre Agassi and Gil Reyes, Agassi’s longtime trainer, the ergo-efficiency of the moving parts of the C.O.D. allows for a safe squat movement, as well as an intense, lateral exercise series, including side shuffles, lunges and single leg squats. The construction of the machine provides for a safe direct line of movement, which protects the spine and back muscles and conforms to the natural angles of the body.
The FIBO Award Jury, composed of industry experts, considered safety under high stress as an important criterion for the assessment in the Training Equipment category. The jury felt that the C.O.D. machine was designed to allow ergonomically-correct movements during safe and intense workouts, whether the user was squatting or standing. In addition, the Jury found that the IntelliLift™ resistance system increased the impact of the C.O.D. even further, by exercising deep-lying muscles not often utilized during training.
“The nomination was exciting, the award motivates us to move on our chosen path,” said Agassi. “There are a number of different machines that target the individual elements, but no device is similar to the C.O.D. in its ability to do it all.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
