Planet Fitness announced that it has appointed Dorvin Lively to the position of Chief Financial Officer. Lively, a 30-year veteran of corporate finance for various retail and consumer-products companies, will lead the company’s finance, treasury, financial planning and supply chains functions, as well as strategic and long-term planning. He will report directly to Planet Fitness’ Chief Executive Officer, Chris Rondeau.
“We are thrilled to welcome Dorvin Lively to the Planet Fitness leadership team,” said Chris Rondea, the CEO of Planet Fitness. “Dorvin brings a distinguished track record of working with some of the world’s most respected retailers, and building strong relationships between brands and their franchise owners. His financial, real estate and franchising expertise and experience will be invaluable as we build upon Planet Fitness’ continued growth and success.”
Lively joins Planet Fitness from RadioShack Corporation, where he served as Executive Vice President, Chief Financial Officer and Chief Administrative Officer. Prior to RadioShack, Lively served as Chief Financial Officer at Ace Hardware Corp. His experience also includes previous positions at Maidenform Brands, Toys R Us, Reader’s Digest and Pepsi-Cola International. Lively is a certified public accountant and received his bachelor’s degree from the University of Arkansas.
“Planet Fitness is a proven brand with extraordinary potential,” said Lively. “I am excited for the opportunity to join such a dynamic team and work closely with the brand’s franchisees to support Planet Fitness’ accelerated growth and momentum.”
