A documentary-style video campaign launched by ACE Fitness aims to reshape the perception of professionals in the health and fitness industry, and arm the public with new inspiration to live healthy lifestyles.
The multi-faceted promotion features ACE-certified professionals from across the globe, whose insights on career choice, client successes and personal experiences offer an emotional and passionate connection for people from all walks of life.
PROfiles puts ACE-certified personal trainers, group fitness instructors, health coaches and advanced health and fitness specialists in front of the camera and invites others to share their story through video or written entries.
“These videos offer raw, emotional stories from professionals who have overcome their own battles with weight, and those who started careers in fitness because of the struggles of someone they love,” said Scott Goudeseune, the president and CEO of ACE. “PROfiles offers full transparency, and because of that, we’re confident this campaign will inspire people to make the healthy changes our nation so desperately needs.”
PROfiles features Ryan Vivar, a child of Mexican immigrants who used his passion for helping people as a way to pay for his aunt’s cancer treatment; Andrew Garrison, a self-described “one-footed fitness guy” who has a knack for human interaction; Bill Sonnemaker, who traded medical school for a career guiding others to healthy change; and dozens more.
To explore PROfiles, visit ACEfitness.org/PROfiles. ACE also encourages viewers to share the videos with their social networks using hashtag #GetInspired.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
