Workout Anytime, a small box, 24/7 franchise, opened its 50th location this week in Milton, Ga. For Steve Strickland, the co-founder of Workout Anytime, the milestone is just the beginning, estimating that the franchise will reach 100 locations by the end of 2014.
“It’s been somewhat of a journey since we began franchising our concept, but it’s really taken off in the past two years,” said Strickland. “Getting to 50 took a lot longer than we expect reaching 100 locations will take.”
Workout Anytime was founded by Strickland and co-founder John Quattrocchi in 1999 as a single location. The co-founders began franchising in 2006, and brought on Randy Trotter as VP of development, to help facilitate growth. “It’s been successful beyond our wildest dreams,” said Strickland.
Similar to other small box franchises, Workout Anytime clubs range between 4,800 and 6,000 square feet, and boast a minimal amount of amenities. For $15.00 per month, members gain access to cardio and strength equipment, locker rooms, and some locations boast tanning and HydroMassage (for an extra fee).
“What stands out about Workout Anytime is what we offer, for the money we charge the consumer,” said Strickland.
According to Trotter, it’s worthy noting that 55 percent of the franchise’s owners are multiple club operators. “It’s a real testament to our model,” said Trotter.
Based in Atlanta, where many of its clubs are located, Workout Anytime is exploring other markets nationwide, including Indiana, Alabama, Florida and more specifically, Cincinnati and Chicago. “We’re actually looking for franchisee owners across the country,” said Trotter. “We’re looking for area developers as well.”
According to Strickland, Workout Anytime is already reaching towards its goal of 100 locations by the end of 2014, with around 20 locations currently in the pipeline. This includes the franchise’s first international location in Calgary, Canada. “We’re just now securing our rights to franchise in Canada, and that should be done by the end of the month,” he said.
Although Strickland is excited to grow, he’d like to do so in a way that’s sustainable. “We want to grow, but not too fast,” he said. “I want to do everything right. Our goal is to sell successful franchises, not just have a high number.”
By Rachel Zabonick
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
I think I will stick with Chuck Runyon and Dave Mortenson.