“We wanted to incorporate a service in the gym that would allow members 24-hour access to high quality fitness classes.” -Victoria V., Manager & Trainer
STATS
Facility: Desert Sports & Fitness
Location: Tucson, Arizona
THE PROBLEM
Desert Sports & Fitness is a full-service 24-hour fitness center. In a heavily competitive marketplace, the company was looking to differentiate its club from the pack. The company was able to offer live group fitness options early in the morning, but lacked additional options for club members unable to make these times. It was essential to offer something that would allow members to have 24-hour access to quality group fitness classes while keeping cost low. Manager Victoria Vega, who’s also a trainer, said members “wanted that freeing option to come in and choose whatever they like.”
THE SOLUTION
Desert Sports & Fitness evaluated several options in the market that could help vamp up its fitness offerings to set them apart from competitors. The club decided on FOD™ because it encompassed all its needs: technology innovation, schedule flexibility, and something that could sell itself.
THE RESULT
Having Fitness On Demand™ in Desert Sports & Fitness has allowed it to stay competitive in the fitness realm. No competitors in their area have this technology. Vega explains, “It definitely has its wow factor!”
Fitness On Demand™ also helps sell more memberships. “It allowed us to raise our ticket average because we are offering a product like Fitness On Demand™ … it really has become a great sales tool for us,” Vega said. Fitness On Demand™ offers free marketing tools, making it easy on club owners to keep current members informed and draw in new members.
Desert Sports & Fitness members now have 24-hour access to top-rated group fitness classes, such as Les Mills. Fifty-five percent of Fitness On Demand™ classes are played during hours that Desert Sports is unable to offer live group fitness classes. This has allowed them to serve 15-30 more members per day. Members can choose what they want, when they want it.
KEY TAKEAWAYS
- Added flexibility and class variety to satisfy members
- Added flexible top-rate group fitness classes
- A sales tool that speaks for itself
- Available 24 Hours a day
- Technology innovation is a competitive advantage
- Supplement live fitness classes to decrease unoccupied studio time
For more information on Fitness on Demand and how it can benefit your club, click the banner below.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
Are you kidding? This is nothing new. SNAP Fitness has been doing this for years, as have other clubs. It is a great idea and helps serve the members but loses a little of the “personal touch”.