• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Column Industry Buzz

Industry Buzz: Our Industry is Full of Emotion, So Use It

Rachel Zabonick-Chonko by Rachel Zabonick-Chonko
April 15, 2015
in Industry Buzz, News
0
Industry Buzz: Meet Us at IHRSA 2015
Share on FacebookShare on LinkedIn

shutterstock_177713315The health club industry is rife with emotion. After all, everyday members are accomplishing amazing feats that tug at the heart strings, whether it’s running their first marathon, losing 100 pounds, doing a pull-up for the first time or being able to get off cholesterol medication after years of prescriptions.

Why is this important? Because these stories are powerful and strike a chord with consumers. Why exactly? The answer lies in my first sentence — they’re emotional.

Jonah Berger, the author of “Contagious: Why Things Go Viral,” said it best when he stated, “We share because we care.” Essentially, if people care about a particular product, service or story, they’re more likely to share it.

Fortunately the health club industry is full of emotional, moving stories that will strike a chord with the average consumer. However, you don’t just want to evoke any emotion. According to Berger, the most valuable emotion to evoke is “awe.”

“Awe is a complex emotion and frequently involves a sense of surprise, unexpectedness or mystery,” said Berger. As a result, it is the perfect emotion to encourage social sharing and word of mouth.

With this in mind, think about how you can use the awe-inspiring stories of members in your marketing to encourage the social sharing of your service. Did one of your members lose over 100 pounds? Ask if they’d be willing to share a testimonial detailing their journey and how it’s changed their life. Did one of your members find chronic pain relief through yoga? Ask if they’d be willing to write a blog about their experience to share with other members.

Through my experience as a journalist, I’ve found that people who’ve experienced success love to talk about it. And by giving them the opportunity to share that success, you can mutually benefit. You’ve given them a voice to share their success, given your members and prospects something inspiring to talk about, and hopefully experienced more word of mouth as a result.

Your members are doing awe-inspiring things every day. What are you waiting for?

 

Rachel Zabonick is the Editor of Club Solutions Magazine. She can be reached at rachel@clubsolutionsmagazine.com. Reach out to her about exciting events or programs your club has implemented, or to share the amazing accomplishments of a member.

 

Stay ahead in the fitness industry with exclusive updates!

Rachel Zabonick-Chonko
Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Previous Post

Marketing: Guerrilla Marketing on the Cheap

Next Post

Anthony Geisler Acquires Club Pilates Brand

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

Related Posts

Fitness Ventures
News

Fitness Ventures Opens 60th Crunch Fitness Location, Marking Major Milestone in Nationwide Growth

July 1, 2025
Barry's
News

Barry’s Announces Leadership Transition as it Enters a New Phase of Global Expansion

June 26, 2025
D1 Training
News

D1 Training Surpasses 150 Locations

June 24, 2025
Bryan Thomas
News

Fitness Ventures Promotes Bryan Thomas to Chief Fitness Strategy Officer

June 20, 2025
Meet the Moderators of the 2025 Club Solutions Leadership Retreat
News

Meet the Moderators of the 2025 Club Solutions Leadership Retreat

June 16, 2025
World Gym International
News

World Gym International Signs Master Franchise Agreement for Brazil

June 13, 2025
Next Post
Anthony Geisler Acquires Club Pilates Brand

Anthony Geisler Acquires Club Pilates Brand

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

GET UPDATES IN YOUR INBOX

Facebook Twitter Instagram LinkedIn

The Current Issue

May/June Issue 2025

May/June Issue 2025



Browse

  • Home
  • Subscribe
  • Newsletter
  • Media Kit
  • The Magazine
  • Club Solutions On-Demand
  • Buyer’s Guide
  • Contact Us

© 2025 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • Newsletter
    • Media Kit
    • Contact Us
  • On-Demand
  • Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • Pickleball Innovators
    • The Leadership Accelerator Video Series
    • Club Solutions Book Club: High Road Leadership, John C Maxwell
    • Club Solutions Book Club: The Advantage
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2025 Club Solutions Magazine. Published by Peake Media.