As part of the company’s consumer-driven “Better” campaign, TRX has unveiled a brand new website with an elevated look and feel that integrate seamlessly with the brand campaign. The website will continue to provide the highest level of products, programs and solutions for professional athletic trainers, fitness trainers and coaches, with new educational programs, certification opportunities and business development solutions.
At the heart of the TRX “Better” campaign is an inspirational video manifesto. This exhilarating spot celebrates “The Pursuit of Better” and showcases TRX’s valuable role as the preeminent functional training brand. The video will be the centerpiece of a multi-faceted digital advertising and social media campaign.
The campaign and a brand new website have been developed to drive the brand’s expanding global marketplace focus and footprint, including its debut in Dick’s Sporting Goods.
“The TRX ‘Better’ campaign is about the goal-driven mindset and lifestyle that we have stood for since the day the first TRX Suspension Trainer was created,” said Randy Hetrick, the founder and CEO of TRX, in a press release. “TRX gear and workouts are designed to benefit anyone — not just elite athletes and trainers, but anyone with the drive to improve their fitness, their performance and ultimately, their lives.”
TRX now boasts more than 140,000 education program graduates in over 80 countries worldwide. The TRX™ Suspension Trainer and Rip Trainer are resident in over 35,000 facilities around the world and is the coveted training tool for elite athletes, personal trainers, physical therapists and strength and conditioning coaches alike, including 5 million users globally.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
