Netpulse, the #1 provider of branded club mobile apps, announced today that Planet Fitness is its newest customer. The official Planet Fitness app, built and powered by Netpulse, will enable the health club franchise to engage directly with its members on their mobile phones. The app will include features such as digital check-in, class schedules, push notifications and mobile member referrals.
“We believe that mobile can enhance our members’ interactions with our brand. It’s an important component of our strategy,” said Caitlin Brensinger, the director of digital marketing for Planet Fitness. “We know that our members are digitally savvy, and Netpulse is going to help us develop a platform that will offer a robust experience with useful fitness features. Netpulse has proven to be innovative and flexible, which ensures that we can grow together.”
Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the U.S. by number of members and locations, with a highly recognized national brand. The company’s mission is to enhance people’s lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which is called the Judgement Free Zone. Planet Fitness offers a differentiated fitness experience at an exceptional value proposition, designed to appeal to a broad population, including first time and occasional gym users.
“It’s an exceptional opportunity to partner with an industry leader like Planet Fitness,” said Kelly Sweeney, the vice president of sales at Netpulse. “The Netpulse mobile app aligns perfectly with their model of a hassle free, member focused club experience.”
Netpulse partners with thousands of clubs across the world, from individual locations to global chains. These clubs rely on the Netpulse mobile platform to strengthen engagement, increase revenue and enhance the member experience by integrating key technologies together in one club branded mobile app. The most successful clubs leverage their Netpulse mobile app to drive referrals, member participation in fitness challenges and personal training sales.
The app will be available later in the year for both iOS and Android platforms.
