• EDUCATE. EMPOWER. SUCCEED.
  • Subscribe
  • E-Newsletter
  • Media Kit
  • Contact
  • Login
Club Solutions Magazine
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide
No Result
View All Result
Club Solutions Magazine
No Result
View All Result
Home Operations

Operations: 3 Simple Steps to Strategic Planning Success

Julianne Dods by Julianne Dods
July 29, 2015
in Operations
0
Operations: 3 Simple Steps to Strategic Planning Success
Share on FacebookShare on LinkedIn

One thing is for certain: The landscape of the fitness industry is rapidly changing. Baby Boomers and Millennials are taking center stage, transforming how we engage members and clients on a daily basis. At the same time, the current economic state is determining how we conduct business and technologic trends are largely impacting how fitness programs are developed and implemented. It is a classic case of “the whole is greater than the sum of its parts,” but the parts certainly matter.

In this respect, it is important for gym owners and managers to look beyond the day-to-day operations and instead focus on internal and external pressures. How will the economic, social and technological climate influence member acquisition, retention and revenue five, 10, 15 years down the road? To do this, we must identify specific strengths, weaknesses, dreams, goals and issues and use this information to develop a strategic plan for the future.

Strategic planning is an organization’s process for defining its business strategy: decision making based upon the purposeful allocation of resources, both actual and foreseeable. Much like personal trainers, strategists use SMART goal setting as a main factor for determining the actions necessary to achieve an end result. In our case, strategic planning would outline continued viability and long-term success in the competitive global market of the fitness industry.

At this point, you may be asking how.

Evaluate your current situation. It is important to understand where your organization stands today. Survey your membership base and key staff members. What do they like about your facility? What do they not like about your facility? What do they hope to see in the future?

Define a target. Once you identify areas of success and desired improvement, you will be better able to define the resources and assets needed to continue providing results that support your organization. Your target should be specific, measurable, attainable, realistic and time-based.

Determine your plan of action. Now that you have surveyed the people behind your organization and identified your primary target, it’s time to determine a plan of action. After all, most plans fall apart in the execution phase, not the development phase. The key is not to re-invent the wheel, but build upon what you are already successful at. What specific changes need to be made to achieve the desired outcome? Who will carry out which segments of change?

When conducting a strategic plan assessment for your facility or organization, it is most important to keep the avenues of communication open between upper-level management as well as your members and staff. As long as your strategic plan is in line with your organization’s mission and vision, your action plan will be successful. If your action plan is successful, you will enjoy continued growth and financial stability.

 

Previous Post

THE GYM of Englewood Raises $1,100 for Autism Awareness

Next Post

Industry Buzz: Flying By the Seat of Your Pants

Julianne Dods

Julianne Dods

Julianna Dods is the COO and vice president of Tilton Fitness & Wellness.

Related Posts

Attracting Talent
Column

9 Tips for Attracting Talent in the Fitness Industry

September 25, 2023
Gen Z Members
Column

Create Meaningful Experiences for Your Gen Z Members

September 18, 2023
How To Human
Column

How to Human – Part 1

September 11, 2023
Hospitality
Column

The Importance of Hospitality in the Fitness Industry

September 5, 2023
Ideal Club Experience
Features

Creating the Ideal Club Experience

August 29, 2023
BI Reporting
Solutions On

Empowering Clubs with BI Reporting

August 29, 2023
Next Post
Industry Buzz: Flying By the Seat of Your Pants

Industry Buzz: Flying By the Seat of Your Pants

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Facebook Twitter Instagram LinkedIn
Club Solutions Magazine

Club Solutions Magazine is the #1 business resource for the health and fitness industry. Established in 2003, Club Solutions provides best practice, business resources that educate and empower health club professionals.

EDUCATE. EMPOWER. SUCCEED.



The Current Issue

September Issue 2023

September 2023



Browse

  • Home
  • Subscribe
  • E-Newsletter
  • Media Kit
  • The Magazine
  • Buyer’s Guide
  • Contact Us

© 2023 Club Solutions Magazine. Published by Peake Media.

No Result
View All Result
  • Topics
    • Leadership
    • Marketing & Sales
    • News
    • Operations
    • Programming
  • Magazine
    • Current Issue
    • Past Issues
    • Subscribe
    • E-Newsletter
    • Media Kit
    • Contact Us
  • Continuing Education
    • Club Solutions Leadership Summit
    • Club Solutions Leadership Retreat
    • CS Connect Virtual Event
  • Supplier Insights
    • Brand Voice
    • Supplier Voice
    • Supplier News
  • Podcast
  • Webinars
    • Thought Leaders: A Virtual Roundtable Series
    • On-Demand Webinars
  • Buyer’s Guide

© 2023 Club Solutions Magazine. Published by Peake Media.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In