Showing before and after 3D images of a member’s workout journey can be extremely powerful. Brian Danowski, a fitness director at Workout Anytime, explains how Styku’s body scanning technology has benefited its members in a compelling way.
CS: Why is body scanning technology important, and why did you decide to partner with Styku for it?
BD: The ultimate reason why it’s so important is because it let’s us track each of our member’s progress. This is especially critical for people involved in personal training, so we can show the client monthly how their body is changing. Having a 3D build of the body gives them an accurate representation of themselves which includes total inches lost, BMI and body fat percentage. We chose to partner up with Styku because they have the best 3D imaging hardware and user friendly software on the market. Working with their team has been an extremely pleasant experience.
CS: What are the benefits to your business as a result of this partnership?
BD: We have technology that no other club has to offer, I have had countless people join our club so they could have monthly evaluations with the Styku unit, and this has had a profound effect on selling memberships along with personal training sales.
CS: What are the benefits to your members as a result of this partnership?
BD: The biggest benefit is that the member gets to see a real comparison from where they began, to where they are now. I have had people literally cry when they saw their body scan comparisons. To see inches lost written on paper is one thing, but when a person actually gets to see a before and after build of themselves — it’s a whole another kind of experience.
CS: Have you been pleasantly surprised by working with Styku in any way?
BD: Absolutely. I have been involved in personal training for 11 years now and having this technology hands down has been the best selling tool I have ever used.
CS: What else can you tell other club owners about the benefits of working with Styku?
BD: If you are looking for a true way to separate yourselves from the normal everyday gym … Styku is it. The old school days with body fat calipers and tape measures are over. People in this day and age expect to see new technology everywhere they go and it will definitely give you an edge over the competition.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
