Case Study: Fitness On Demand
Ultimate Fitness owners Nick and Laura Sorlie were searching for ways to optimize their group fitness programming. Like many operators, Ultimate Fitness spent thousands of dollars each month to provide a limited amount of class options.
Struggling with low-turnout classes and instructor payroll that was “through the roof,” the Sorlie’s were looking for ways to optimize their group fitness program. “We were paying instructors to lead classes for only two to three people at a time.”
They made the decision to add Fitness On Demand to each of their three locations as a way to reduce operating expenses and strengthen their group fitness offerings. “We were spending over $1,000 per month on our group fitness program before, and had limited classes available,” Sorlie stated.
Fitness On Demand™ has revitalized the group fitness program at Ultimate Fitness. “We’ve seen the spectrum of people involved in group fitness broaden. Before Fitness On Demand™, men seldom participated in live classes, and now we have groups of men coming in to use the system. Also, our members really like the variety of classes and the fact that it’s available 24 hours a day. The flexibility is a real selling point.”
- Added flexibility and programming has translated to more sales
- Group fitness participation has increased
- Fitness On Demand™ has enabled program growth while operating expenses have decreased