Using checklists have long been shown to be productive, as well as organized and efficient. But using lists on Social Media to keep your content repository full, your content creative, and glean a competitive edge, is something that most people don’t know about. But creating lists is the perfect way to keep your content fresh.
Industry Lists
Start by identifying resources that you love to grab content from. This could be resources that you use on a personal basis, or could be resources that you share with your personal trainers regarding nutrition, fitness, or life hacks. These resources shouldn’t be considered competitors (those will come in a different list, and you’ll use them differently). Some resources that we’d recommend using are larger blogs, organizations, and magazines that have an extensive presence online and on social.
Build a list, whether through Facebook or Twitter, to compile these resources. Both platforms have methods for creating lists, and you can choose to make them public or private. Gathering these resources in one place will help you with the creative process, giving you hundreds of ideas on an almost daily basis.
This content shouldn’t just be used to inspire new content; rather, it should be used to share from your own page. Why? Third party resources with a larger presence on Facebook will get better visibility. Share this content scattered through your unique content to keep your presence boosted, leaning on the other resource’s credibility to attract potential customers.
Competitor Lists
Start by making these lists private – you don’t need to let your competitors in on your secret sauce. Build a list of your competitor’s social presences, and check their content regularly. This content is a gold mine. First, you’ll want to see what your competitors are talking about so that you can recreate it, but using your own culture to inspire it.
Secondly, use this as business intelligence. Check your lists regularly to see how often your competitors are sharing information, what content pieces have the highest engagement, and what your potential customers are saying, both positive and negative, about your competition.
Use this information to empower your online presence, and keep that content calendar chock full of perfectly placed content. Flex those editorial calendar muscles to show off your new creative (and productive) skills.
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Lindsey Sanford is the social content strategist and analyst at Out&About Marketing.
