Sometimes weeks go by with only a news story or two breaking here or there. And then sometimes, a ton of news hits all at once. This week is one of those weeks. Below are the latest updates to hit the wire over the past 7 days or so.
The Bay Club Company Acquires Two Country Clubs
The Bay Club Company announced it had acquired two new properties: Fairbanks Ranch Country Club in Rancho Santa Fe, California; and The Golf Club at Boulder Ridge in San Jose, California.
“We’re excited to expand our golf footprint and give our members access to two more preeminent California courses,” said Matthew Stevens, the CEO and president of The Bay Club Company, in a press release. “Our plan is to evolve the traditional country club membership into a more modern and flexible offering that suits the needs of today’s dynamic families. The Bay Club golf membership model eliminates food and beverage minimums and cart fees, includes complimentary childcare and camp for the families. In addition, we have robust programming ranging from summer concerts, unique fitness classes and exciting sports tournaments.”
To read the full story, click here.
World Gym Opens 11 Gyms in Second Quarter of 2016
World Gym International announced it has added 11 gyms in the second quarter of 2016.
“The World Gym brand continues its exciting global expansion,” said Joyce J. Cammilleri, Chair of World Gym International, in a press release. “Taiwan, Australia, Mexico and South America have all been strong growth areas for us this quarter and we are expecting to announce even more development in Europe, Mexico and the United States in the coming months. Our current franchisees are reporting more success than ever, thanks in part to our new marketing support programs and flexible business models that help our franchisees increase their bottom line.”
In the second quarter, World Gym opened or signed deals for franchised gyms in Australia (Brendale, North Lakes and Surfer’s Paradise), Brazil (Curtiba), Mexico (Arboledas, Coacalco, Luna Parc), Taiwan (Hsinchu Zhongzheng, Taipei Sanchong, Yilan You-Ai) and in the U.S. in Healdsburg, California.
To read the full story, click here.
TRX Expands Offerings with an Advanced Group Training Course
TRX has expanded its education offering and commercial fitness programming with an Advanced Group Training Course (AGTC) — the first-ever group-training certification available from TRX. The TRX AGTC provides fitness professionals with the necessary tools needed to deliver and program streamlined TRX experiences to boost training competence and marketability; and maximize retention and acquisition in gyms, fitness facilities and studios.
“Instead of providing a step-by-step roadmap of specific exercises and progressions, this course goes a step further in educating at a level that empowers trainers with the expertise to design and implement their own unique TRX group-training programs and ensure that they meet our certified TRX standard,” said Chris Frankel, TRX Head of Human Performance. “This two-day course will help fitness pros, gyms, and health clubs create a blueprint to not only effectively deliver the TRX experience, but to reinvent it on a regular basis, in order to keep clients coming back for more.”
To read the full story, click here.
Gold’s Gym Awards Matrix Fitness 2016 Vendor of the Year for Equipment
Matrix Fitness was awarded the 2016 Gold’s Gym Equipment Vendor of the Year, its fourth such honor in the past eight years.
Gold’s Gym franchisees from 38 states and 17 countries ranked vendors in several areas, such as customer satisfaction and overall product quality, to name Matrix Fitness the Vendor of the Year in the Equipment category.
“We are very appreciative of this award and recognition as voted by the franchisees themselves,” said Kent Stevens, Matrix Executive vice president. “Matrix continually tries to provide a superior experience for our customers, and this award helps validate that we are achieving this with a legendary account in Gold’s Gym.”
To read the full story, click here.
