- Supplier Voice
- Front-Line All Stars
FitnessOnDemand™ (FOD) and STRONG by Zumba® announced they have partnered to bring the world favorite, high intensity beat-synced workout to thousands of facilities worldwide through FOD’s virtual fitness platform. In a distinctive step, the STRONG by Zumba workout is redefining the high-intensity experience through music, crafting custom-made beats that are reverse-engineered to match every move throughout the workout. These virtual group exercise classes push participants past perceived limits with the notion that music is not just an afterthought, but also the essence of the program’s success.
STRONG by Zumba® combines body weight, muscle conditioning, cardio and plyometric training moves synced to original music specifically designed to match each routine. Program participants will burn calories and complete more reps than ever before, while toning arms, legs, abs and glutes — the class truly fulfills on its promise, providing a full body, calorie-torching workout with real results. Emphasizing music as the main motivator, the brand has partnered with some of the best music producers in the world, including Steve Aoki, Timbaland and Krewella to create original music for this exciting new virtual group exercise format. Fast-paced beats such as EDM, techno, house, drum, dubstep, hip-hop, and fusion genres including Moombahton, will keep participants focused on the moves instead of counting repetitions. Click here for a STRONG by Zumba clip.
“As more and more facilities search for ways to appeal and drive traffic into their group training and functional areas, STRONG by Zumba was a natural partner choice,” said Garrett Marshall, Divisional CEO at FitnessOnDemand. “No one would debate the popularity of high-intensity workouts right now. But, STRONG by Zumba is differentiated by the sum of its parts. It provides an experience where most high-intensity products only provide a workout.”
“We are thrilled to bring this incredible new program to the FitnessOnDemand virtual fitness platform — it is truly revolutionizing high intensity workouts and making them more exciting through the unique role that music plays,” said Darren Jacobson, SVP, Instructor Programming at Zumba Fitness. “In just one year, more than 300,000 people are finding their fitness solutions in STRONG by Zumba classes on a weekly basis, making it one of the fastest, if not the fastest, growing fitness programs on the planet. The partnership with FitnessOnDemand will help to bring even more awareness to the program and provide so many people with a chance to experience real results with a serious afterburn.”