Everyone loves a good success story. In each print issue, Club Solutions highlights a club that isn’t part of a large franchise but has still carved its own niche in the industry, whether it’s through unique programming, new concepts, community outreach or any combination of factors.
Below are some of the best pieces of advice we’ve gleaned from a few stars showcased in the Club Spotlight feature. We hope you’ll be able to draw inspiration from their words of wisdom.
Carmen Sturniolo, Ambitious Athletics
March 2018 issue
“I think any person or any club has to take into consideration the bottom line, but the bottom line becomes irrelevant when you develop a good product and educate people rather than looking at your members as dollar signs. [You should be] looking to hopefully impact their family and friends, and pay it forward down the line.”
Jose Madrigal, STUDIO Fitness
December 2017 issue
“Focus on having a really great staff and a really great culture. If you have really great instructors and trainers who are really engaging and who treat the customers really great, people come back. They definitely come back feeling like they’re a part of a community and feeling really welcome.”
Mel Tempest, Ballarat Body and Soul 24/7 Gym
September 2018 issue
“We need to become so much more educated on what we deliver in our clubs. Being fit and healthy is not just about walking up to the club, wearing the least amount of fabric and doing the trendiest workouts. Health and wellness are about prescribing fitness and better eating. We should be going out and educating ourselves, as owners and leaders, about chronic illness — we need to be more than just a club.”
Tate Metcalf, Sisters Athletic Club
February 2018 issue
“From Day One, we have to learn everyone’s name. It’s that important to us. We have two mantras: One is ‘know everyone by name,’ and the other is ‘we’re always cleaning.’ I think those are the two hallmarks for a successful club, especially having that personal connection. We don’t have membership cards, so we work incredibly hard at knowing everyone when they walk through the door.”
