How Exerp Assists in Fueling GoodLife’s Success
Exerp, an industry-leading member management system, delivers streamlined and scalable solutions that make clubs’ interactions with members easier.
Here, Mike Marsman, the director of technology at GoodLife Fitness, shares how Exerp has made member interaction more efficient and effective, and why they’re such a good partner:
Why did you decide to partner with Exerp?
We were well aware of the complexities involved with club management systems, having built our own solution to manage our 300-plus locations. It was important we partner with the right team. We ultimately felt Exerp had the strongest reputation for being able to deliver solutions that a large club operator, like GoodLife, could depend on.
How has your partnership with Exerp benefited your business?
From an IT perspective, we’ve been able to shift our team’s focus away from building and maintaining our legacy club management system, to focusing on extending our own internal systems and integrating with other solutions and vendors. Exerp gave us a clean foundation to work from. The rollout also allowed us to put a lens toward components of our infrastructure that were in need of improvement, which has since helped with the successful rollout of other important initiatives. From a business perspective, there were a number of projects on our roadmap that the Exerp solution allowed us to “flip the switch” on. We’ve been able to shift gears in several areas and quickly raise the bar.
What are your favorite features of their technology?
Exerp’s solution is built in such a way that it gives us a lot of control over how it’s configured and used. Being cloud hosted, the infrastructure has proven to be stable and reliable. My favorite feature is that, while Exerp actively looks for ways to help GoodLife efficiently use the platform, they’re doing that with their other clients as well. The collective optimizations made for one client become part of the system as a whole, and ultimately available to everyone.
Why should other club operators consider working with Exerp?
When selecting a partner, you need to be really thoughtful about finding the right fit, as well as feeling confident you are entering into a mutually beneficial relationship. We needed to feel confident the team at Exerp understood our business, were fully invested in our success, and had expertise and insights that could drive us forward. When we chose Exerp, we didn’t just select a platform solution, we chose their team, their partnership, and their commitment to our shared success.