For this executive spotlight, Club Solutions sat down with PJ Taei, the founder and president of Uscreen, to talk about his experiences in the fitness industry.
How did you get your start in the health and fitness industry?
When I started Uscreen in 2015, our first dozen customers were in the health and wellness industry. This immediately put a focus on the fitness industry, and we realized early on that the Uscreen platform is a great fit for fitness and online training.
What’s the biggest challenge you’ve had to overcome and how did you overcome it?
Building software is not easy. You have to listen to your customers very carefully. All of the feedback you receive is valuable, however, you have to know what is a priority and what is not — i.e., what features you should add, and what features to hold off on. If you don’t prioritize the feedback you receive, you will end up with a very complicated and difficult-to-use platform or the very opposite; a platform which lacks core features and doesn’t offer your customers with any value.
What are the keys to your company’s success?
We’ve built an amazing platform, and we make sure not to over complicate features. We also provide an amazing customer experience by offering one-on-one support to get customers onboarded quickly and efficiently. I believe if you offer customers a great experience from the get-go they will not only be long-term customers, but will speak highly of your services to others.
How does your company differentiate from competitors in the industry?
We make pricing transparent and easy by staying away from revenue share and hidden fees. We also provide features that offer value to our customers. Some of the features we provide are marketing tools and community tools. We listen to our customers’ feedback, and we have a very strong team that is innovative and continues to push forward.
What is your vision for your company’s future?
Uscreen’s goal is to continue to be a leader in providing the fitness industry with a go-to platform for streaming and monetizing their content to their audience.
For more information, call 877.790.9757, email sales@uscreen.tv or visit uscreen.tv.
