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Lift Brands Names New CEO

New Lift Brands CEO

Lift Brands, the parent company of Snap Fitness, 9Round and FitnessOnDemand, has announced a number of leadership changes at the executive level. 

Ty Menzies, the former CEO of Lift Brands Asia Pacific, is now CEO of Lift Brands. According to the company, the executive will focus on helping each brand navigate business obstacles in the midst of COVID-19, and emphasize a “#OneTeam” approach. 

“There has never been a better time for our #OneTeam mentality,” said Menzies, in a statement. “Our franchisees are weathering the COVID-19 storm and we continue to support them with a strong leadership team. We think that investing from within allows us to best support our franchise and we are excited to see what the future holds.”

Other leadership changes include: 

  • Ali McElroy, the former chief global development officer and chief legal officer, will now serve as president, international and CLO for Lift Brands. 
  • The former COO of Lift Brands for Australia and New Zealand, Andy Peat, is now chief product officer. 
  • Chris Caldwell has joined Lift Brands as CEO of Asia Pacific. He will focus on club success in those regions in addition to leading the launch of Snap Fitness in Japan later this year. 

In addition to these leadership changes, Lift Brands has also rolled out a partnership between Snap Fitness and FitnessOnDemand, which offers members free access to the virtual fitness platform. 

Across its portfolio, Lift Brands boasts around 2,900 franchisees.

Rachel Zabonick-Chonko

Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.

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