How Therabody’s Product Excellence and Education Enhance Life Time’s Recovery Offerings

Recovery is trending in the health club industry, and Therabody’s percussive massage therapy devices are perfect for helping members feel better during and after their workouts.

When Life Time, with locations throughout the U.S. and Canada, was looking to incorporate a recovery solution into its clubs several years ago, the brand chose Therabody. According to Patrick Regan, the vice president of procurement at Life Time, Therabody and its percussive therapy solution were a no-brainer because they were “focused on product excellence and education.”

Here, Regan shares his experience partnering with Therabody:

How has Therabody’s percussive therapy massage devices helped enhance your recovery offerings?

Therabody’s education has brought to light three important things the product does. First, it’s a great tool to warm up your muscles before activity. Second, it’s a great tool to use during activity to continue to stimulate and activate your muscles, and promote blood flow. And third, it’s really good for recovery.

Dr. Jason Wersland and the experts they have on staff have done a nice job of putting out educational materials that help trainers and fitness professionals engage with our customers. They’re looking to us for guidance and wisdom in their physical health, and that education helps us touch on all three of those aspects.

What do your members love most about Therabody?

It’s a visceral experience — the physical experience with the percussive therapy just feels good. The members feel good, they’re relaxing, and it’s a way to promote muscle growth and muscle health without beating yourself up. It’s the “work smarter” part of the workout. They just like to experience it — it is very relaxing, they can recover quicker, and come back, train harder and make better gains.

Why is it so important to offer a top-of-the-line recovery service like Therabody?

It’s nice to align with a company like Therabody because they’re an education and product development company. People are always looking for something different and better. What promotes member connectivity, that stickiness that makes them want to come back because they like the experience? Members look at us as the people who should curate certain products for them so they don’t have to do all the shopping. I think we have picked the best product in that category, and it all stems from the fact Therabody has phenomenal education.

How would you rate Therabody’s customer service and support?

They’re always available. I’ve called my contact at Therabody on a Sunday and a Saturday, and they’ve always answered the phone. They’re connected to their customers — it’s a customer service, customer care-driven organization.

Why should other club operators consider working with Therabody?

They’re constantly developing really smart products and solutions, and the breadth of their product offerings is at the highest level. It’s supported with their customer care department — if you need them, they’re there. However, the product is so durable and robust, we just don’t see the out-of-box failures or issues we might see with other products.

Also, they’re just good people — their hearts are in the right place. They’re all about promoting health and wellness and education, the leaders within the organization are easy to reach, and they want to be connected with their customers. I appreciate the support they offer our company.

Click here to learn more about Therabody’s percussive therapy solutions.