Thought leaders series:
Thought leaders from a cross-section of the industry share marketing, PR and communication strategies for fitness businesses. Included in this topic:
- Marketing and PR success stories
- Best practices for member outreach and re-engagement
- Marketing strategies for the club of the future
- How to use marketing and outreach to improve the industry’s image
Panelists include:
- Brian Morris, the SVP of Gold’s Gym SoCal
- Kari Bedgood, the chief marketing officer at Active Wellness
- Erica Bates, a senior executive of media and community relations at Chelsea Piers Fitness
- Jacqueline Buchanan, the senior manager of PR, communications and social at In-Shape Health Clubs
- Mindi Bridges, the chief brand and marketing officer at VASA Fitness
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