Did you know that Jade Industries began in 1904? Since then, the company has evolved from rugs as JadeYoga was born to offer high-quality yoga mats to the fitness industry.
In this episode of the Club Solutions Magazine podcast, Rico Francis, the president and co-founder of Peake Media, sat down with Dean Jerrehian, the president of Jade Industries and the creator of JadeYoga, to discuss the business’ rich history and positive impact it can have on health clubs.
Jerrehian dives into the history of Jade Industries and how it all began with oriental rugs. He shares on why quality is key when it comes to yoga mats, how clubs can benefit from the practice and products of yoga, and more.
Show Notes on the History, Quality and More of JadeYoga
- Growing up, Jerrehian was into weird sports like windsurfing.
- What he talked about with his colleagues at the Environmental Protection Agency over lunch for years but never did anything about.
- Jerrehian comes from a family who has owned an oriental rug business since 1904.
- How one phone call led to 300 more that changed the direction of the family business.
- The reason why a “shoot from the hip” has led to 75% of business for Jade Industries to come from yoga mats.
- Why the key is in the quality of the product and what this means for club owners.
- By having JadeYoga mats, it speaks volumes to your members about how serious you’re taking your yoga offering.
- Things to think about when offering yoga at your club.
- What is even more important than your yoga mat.
- Did you know meditation is the new yoga? Jerrehian goes into more detail on this.
- Addressing misconceptions of the brand.
- What’s up next for JadeYoga — think meditation products, international growth, etc.
- Why Jerrehian wants others to steal his idea of planting trees for every product sold.
