Very few gyms saw growth over the past 18 months quite like Crunch Franchise.
Ben Midgley, the CEO and founding partner of Crunch Franchise, shared they only lost 2% of existing members during the shutdown. It’s a feat few other companies replicated.
He chats with Rico Francis, the president and co-founder of Peake Media, in this episode of the Club Solutions Magazine podcast. They dive into how the company thrived over the past 18 months, the history of it and Midgley’s top lessons learned in membership sales.
Show Notes from the Discussion on Crunch Franchise
- Midgley has been in the industry for over 30 years — and he was lost at tradeshows in the beginning.
- Getting into the fitness industry is a story of Midgley’s health tied with cleaning machines.
- What happened to Crunch during the pandemic — hint: it was positive.
- A good culture looks like this at the company, especially at the leadership level.
- How Crunch has grown through the years to evolve its franchise model.
- Midgley shares key takeaways from his membership sales days.
- What hump you need to get over in sales — hint: it’s asking for this.
- How the business only lost 2% of its existing members during the shutdown.
- The one thing Midgley would like others to know about the company.
- What does the future hold?
- Contact Crunch via here.
The sponsor for this episode of the Club Solutions Magazine podcast is Crunch Franchise.
Besides the opportunity for a gym-mazing return on investment, owning a Crunch means joining a community of like-minded entrepreneurs, working with a team and system that is top in the industry, getting in on the gym floor of the fastest growing full-size fitness brand, and doing something with purpose — i.e. helping people build healthy lifestyles. Learn more: crunch.com/franchise
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