Crunch Louisville in Louisville, Kentucky, announced the plans to open a second fitness center by January 2022.
The new Middletown location will be a $3 million, 31,000-square-foot fitness center with state-of-the-art equipment and amenities, making it one of the largest Crunch locations nationwide.
“We are humbled and flattered by the support we have already received from the Louisville/Middletown community,” said Greg Tibbs, the owner of Crunch Louisville. “The community’s response shows how enthusiastic people are about a great workout experience and the strength of Crunch’s reputation nationwide.”
Crunch Middletown will offer top-quality cardio and strength training equipment, half-hour circuit training, personal training, HIITZone — Crunch‘s proprietary high-intensity interval group training program — a functional training area with indoor turf, a dedicated group fitness studio that will include Pilates and hot yoga, babysitting services, saunas, tanning beds, infrared light therapy and more.
“Our team has already been working incredibly hard getting the word out and planning the pre-sale launch,” said Mike Goodsell, the managing partner and chief operating officer. “We cannot wait to open our doors so the Middletown community can finally have the top-notch and affordable fitness center it deserves.”
Founded in 1989, the Crunch franchise has more than 350 clubs in 34 states and six countries, with over 900 more clubs in development.
The Crunch brand has proved resilient during the pandemic, with the franchise opening 50-plus clubs since the start of the pandemic, and with membership growing by 5.6%.
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Taylor Gabhart is the editor of Club Solutions Magazine. She can be reached at taylor@peakemedia.com.
