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Blair’s POV: Top Trends at IHRSA 2022

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Each month Blair McHaney, the CEO of MXM, sits down with Rachel Zabonick-Chonko, the editor-in-chief of Club Solutions Magazine, for a frank discussion on the current state of the fitness industry.

BLAIR MCHANEY’S POV SHOW NOTES

IHRSA 2022 Takeaways

  • IHRSA 2022 was very upbeat and there was a lot of excitement. The trade show was busier this year.
  • The event returns to San Diego, California in March 2023 — a location favorite for many in the industry.
  • Recovery offerings were a hit at the trade show.
  • Daymond John of ABC “Shark Tank” gave an excellent keynote speech.

Recovery 

  • Recovery vendors like HydroMassage and Therabody were constantly busy.
  • People want recovery even if they don’t workout that much.
  • Recovery space can grow opportunities for exercise.
  • Blair hopes recovery moves more people up the fitness/effort scale.
  • Recovery is also a great opportunity to increase gym profits.

Other Takeaways

  • Fit Truk was an eye-catching fitness innovation. It is a mobile franchise boasting a vehicle outfitted to train over 10 people at once.
  • Svetness app also caught Blair’s eye — like Uber for personal trainers. They bring trainers to customers.
  • Blair is looking forward to being a moderator at the upcoming 2022 Club Solutions Retreat, September 7-9 at the Ritz Carlton in Rancho Mirage, California. Email rachel@peakemedia.com if you’d like to join.

For more insights from Blair McHaney and to learn more about MXM, the world’s leading experts on Operational Member Experience Management, visit mxmetrics.com.

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