The fitness industry is currently ripe with franchise opportunities, ranging from big-box clubs to boutique concepts. One company seeing sizable success across a variety of verticals with franchising in the boutique space is Xponential Fitness.
Taylor Brown, the editor of Club Solutions Magazine, recently sat down with Lance Freeman, the president of franchise development of Xponential brands. They discuss Freeman’s 25 years in the industry, how he ended up with Xponential and what sets the company apart from other franchisee options.
Listen to the conversation below.
Show Notes
- At :55 Freeman details his personal background and what initially led him to Xponential Fitness.
- Learn about the most unique aspects of Xponential and what sets the company apart from other brands at 4:15.
- At 8:33 Freeman provides an overview of all the different brands in the company and the distinctive experiences each provides.
- Hear how Xponential supports new franchisees and what the process looks like for interested candidates at 11:37.
- At 14:55 Freeman shares the specific characteristics Xponential looks for during the franchising process, like leadership skills.
- Learn what the future may hold for Xponential and where Freeman hopes to see the company go at 17:01.
- At 19:12 hear the one key takeaway Freeman wants listeners to know about Xponential and how they can reach out to the company to learn more.
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