Thanks to continued advancements in technology, consumers are embracing virtual fitness offerings more than ever. The company Fitness On Demand has embraced this shift and is delivering premium digital fitness classes and content to club members or residents anytime, anywhere.
Taylor Brown, the editor of Club Solutions Magazine, recently sat down with Andy Peat, the CEO of Fitness On Demand. They discuss the state of the fitness industry and where it can further evolve, what’s in the pipeline for Fitness On Demand and more.
Listen to the conversation below.
Show Notes
- At 1:00 Peat discusses his journey in the fitness industry and how we got to where he is today.
- Peat details what he admires most about being in this industry at 4:59.
- At 6:24 listen to Peat describe the changes Fitness On Demand has seen since its inception and what crucial lessons his business has learned.
- Hear what the goals are for the company as they rebrand to better associate with its new offerings and strategies at 11:42.
- At 13:45 Peat details his overall thoughts on the state of group fitness in the industry.
- Peat describes how clubs can find success by marketing new class offerings at 16:59.
- At 17:55 hear how Fitness On Demand is trying to add value for club owners and even hotel owners.
- Hear what challenges in the industry exist with virtual and non-virtual offerings and how Peat’s company is helping to solve those at 19:13.
- At 24:51 Peat provides his last piece of advice for operators. in achieving club success.
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