Renaud Grout, who has spent more than a quarter of a century leading the international business and growth of NordicTrack, Pro-Form, and iFIT, has been named the new senior vice president of international sales for Freemotion.
Grout’s industry experience will be an invaluable asset to Freemotion as it looks to further expand its global presence in 2024 and beyond. Grout will oversee the rest of the world, outside of North America and LATAM regions.
The Freemotion business has and will continue to see significant growth in the international markets, the appointment of Renaud will only enhance and continue to drive this momentum,” said Mark Watterson, the CEO of iFIT Commercial.
As part of Grout’s appointment, Freemotion Fitness’ SVP of sales, Chris McGill, will become SVP of dealer and LATAM sales, overseeing the company’s North American dealer network and LATAM business.
“Chris’ long-standing relationships with the U.S. dealer network and his extensive experience in the LATAM region will super-charge our growth in these markets. Chris is a true Freemotion ambassador and we are confident in his future success,” Watterson added.
Commenting on his new role, Renaud Grout said, “I am eager to contribute to the development of Freemotion — a vital brand within the wider iFIT family. Freemotion has the capability and the opportunity to further grow and amplify the business and brand internationally — I am excited to work with the team and our sales partners to maximize these opportunities.”
Chris McGill, the SVP of Dealer and LATAM Sales added, “Freemotion is the foremost commercial equipment manufacturer globally. I am committed to growing and expanding the brand, our network of partners and customers, and our reach across LATAM and the U.S. The Freemotion team has never been so strong and I look forward to playing an active part in the success as we move forward.”
