Xponential Fitness announced that its Board of Directors has unanimously appointed Mark King as CEO effective June 17, 2024. He will also join the Board of Directors. At that time, Brenda Morris will cease serving as Interim CEO but will continue to serve as a member of the company’s Board of Directors.
“The Board is confident that Mark’s extensive track record growing global brands and strengthening franchise systems will enable Xponential to expand its global leadership position in health and wellness,” said Mark Grabowski, the chairman of Xponential Fitness. “Mark is a brand builder and innovator and his approach to fostering customer centric cultures and supporting franchisee success is a perfect fit for the company. I look forward to working with him to deliver long-term value for our stakeholders.”
King is a highly innovative, growth-oriented leader with an established track record scaling iconic global consumer brands and franchisors. Most recently, as CEO of Taco Bell, he led the franchisor to positive same-store sales growth in each quarter but one under his leadership while simultaneously opening more than 1,400 new franchise locations. He was also integral to the acceleration of Taco Bell’s international growth and was credited with establishing a healthy domestic franchise system.
Prior to Taco Bell, King was the president of Adidas North America where he doubled market share and tripled sales in four years. Before Adidas, he built a career at TaylorMade where he rose from a territory sales representative to CEO. During his tenure he grew TaylorMade into the leading and most profitable golf company in the world.
King is currently on the Board of Directors for Party City. He holds a Bachelor of Business Administration from the University of Wisconsin-Green Bay.
“I’m honored to become CEO of Xponential Fitness and am excited to begin working with this world class team of employees and franchisees as we continue the company’s mission to make health and wellness accessible to everyone,” said King. “We have a strong portfolio of brands that are category leaders and as one of the leading franchisors in the health and wellness space, we’re ideally positioned to continue to profitably grow our global footprint. I look forward to getting to know the Xponential team and franchisees over the coming months and driving value for our employees, franchisees and shareholders.”
