Ruben Mejia, the executive vice president of the Americas at SportsArt, discussed how Sports Art’s eco-friendly fitness equipment, such as the Eco Power line, can help gyms and fitness clubs save money on electricity bills by generating electricity during workouts. He also highlighted the potential for attracting new members who prioritize sustainability.
According to an IBM survey, 75% of Gen Z respondents stated that sustainability was important to them when making a purchasing decision. According to a Deloitte Survey, 64% of Gen Z respondents said they would pay more for sustainable products. In fact, Loyalty Lion found that 73% of Gen Z will only buy from brands that they believe in, and 70% of Gen Zers will attempt to shop with companies they deem ethical. Bottom line is that having a sustainability message as part of your marketing and eco-friendly fitness equipment will attract new members. Visit gosportsart.com to learn more.
