Fitness instructors are an essential aspect of the club industry. As such, it’s imperative for trainers to become fully certified so they have the trust of current and potential members. That’s where the International Fitness Trainers Association (IFTA) comes into play.
Taylor Brown, the editor of Club Solutions Magazine, recently sat down with Carter Collins, the owner and operator of IFTA. They discuss how Collins went from nursing school to where she is now, challenges facing the fitness industry concerning certifications, how the company stands out and more.
Listen to the conversation below.
Show Notes
- At 1:06 Collins details how she first got her start in the fitness industry and with IFTA.
- Learn everything you need to know about IFTA and the work the organization does within the industry at 3:24.
- At 4:39 hear about how the company has evolved over the years and how its certifications are different from others.
- Collins shares why her company is a big believer in life-long learning and continued education at 6:44.
- At 8:37 learn about challenges facing the industry concerning fitness certifications.
- Hear how IFTA could possibly change in the future to match a changing industry landscape at 13:20.
- At 16:14 Collins shares how IFTA strives to be accessible, inclusive and flexible for everyone.
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