Group training of all sizes has seen several advancements over time. TRIBE Team Training is one organization that’s embraced these evolutions and is providing modern, holistic Group X offerings for club owners and operators.
Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with TRIBE Team Training’s Sue Richard, the co-founder and international coaching director, and Jeffrey Kline, the social media and marketing manager. They discuss the “why” behind TRIBE, how the company started, the organization’s impact and more.
Listen to the conversation below.
Show Notes
- At 1:20 Richard shares her personal background and how she found herself at TRIBE Team Training.
- Kline then shares his personal journey in the industry at 3:29.
- At 7:22 hear where the fitness industry currently stands with small group training.
- Listen to Kline detail how TRIBE Team Training is capitalizing on recent tech trends to enhance connections with members at 10:03.
- At 12:25 Richard describes what the process looks like for a club when adding TRIBE to its offerings.
- Hear what having offerings from the organization looks like in a club at 16:13.
- At 18:36 Kline describes how the program helps keep members and participants engaged throughout workouts.
- Listen to Richard share why TRIBE Team Training is a suite of programs focused on a member’s total life journey at 21:17.
- At 29:37 Richard explains the company’s “nine to 95” mentality.
- Hear how Kline was able to get buy-in from his staff while using the programs at 31:28.
- At 34:08 learn about the support the company offers trainers when first beginning a program.
- Listen to Kline detail how the company utilizes seasonal marketing campaigns on social media to speak to members at 40:19.
- At 42:56 Kline offers his advice from her personal experience to club owners and operators who are still on the fence about TRIBE Team Training.
- Hear what the future vision is for the organization at 44:45.
- At 47:33 Richard details the importance of providing value and purpose for club staff.
- Kline explains how the company fits perfectly with current trends by providing a holistic journey at 49:10.
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