ABC Fitness, the leading technology provider for fitness businesses everywhere, has launched new integration capabilities for its ABC Ignite Engagement app, partnering with longtime referral and loyalty SaaS provider, Perkville. This partnership represents a significant move for the health and fitness technology sector, providing new features that will increase membership engagement, retention and referrals for ABC Fitness’ 30,000-plus customers globally.
With this extension technology, ABC Fitness has been focused on launching new integration capabilities within their app, and Perkville is the first partner to be enrolled, offering its referral and loyalty platform seamlessly within the ABC Ignite Engagement app. Through this integration with Perkville, ABC Ignite customers, predominantly major gym and fitness franchises in North America, gain access to a range of features for their members, including referral programs, point tracking, earning incentives and rewards redemption, all within the intuitive ABC Ignite Engagement app.
“There’s more choice and variety in the fitness industry than ever before, and the way fitness businesses engage with their members is becoming increasingly important for retention and growth,” says Khal Rai, the platform president, ABC Fitness. “By integrating with Perkville, ABC Fitness can offer its customers a proven way to heighten retention and engage members through the variety of perks and offerings offered through our award-winning ABC Ignite software.”
This collaboration has generated considerable interest, leading to swift adoption by notable brands like New York Sports Clubs (NYSC) and The Edge Fitness Clubs.
“We’re excited about this integration, which enables our members to track points, redeem rewards, and refer friends in a way we couldn’t offer previously,” ”said Kari Saitowitz, the chief marketing and creative officer at NYSC. “We’re always looking to prioritize our member engagement, and this will help better connect with our current members to improve retention, while also providing a seamless way for members to refer with the goal of potentially improving member engagement and retention rates. The integration streamlines the referral process by eliminating data entry and manual tracking; the app identifies the member and allows referral using device contacts and native text functionality. Members are automatically rewarded when their friends join NYSC.”
Perkville’s role in launching the first app extension for ABC Ignite underscores the potential of bringing additional features into the ABC Ignite Engagement app. As ABC Ignite continues to onboard partners and expand its app extension ecosystem, the health and fitness industry is poised for a significant shift towards seamless integration and enhanced member engagement, with ABC Ignite and Perkville leading the way in driving innovation and delivering tangible benefits to both clubs and members.
To learn more about ABC Fitness, visit abcfitness.com.
