This year, Club Solutions Magazine spotlighted health club operators from across the U.S., each bringing unique perspectives from facilities of all sizes and backgrounds. Here, we recap the standout insights and takeaways from our cover stories of 2024.
January/February 2024 – A Servant’s Heart: The Impact of Linda Mitchell
Overview
Linda Mitchell’s 43-year career at Newtown Athletic Club (NAC) is a testament to adaptability and servant leadership. Starting as an aerobics instructor in 1981, she grew alongside the club, taking on roles in group exercise, marketing, public relations and advocacy. Today, she serves as NAC’s director of public and government relations, executive director of the NAC Have a Heart Foundation, and director of the PA Fitness Alliance. Her journey reflects both personal growth and NAC’s evolution into a nationally recognized wellness hub under the leadership of owner Jim Worthington.
Takeaways
Mitchell’s contributions include building NAC’s group exercise program to over 200 weekly classes, championing the Right to Try bill and spearheading charitable initiatives like the “$52K in 52 Weeks” campaign. Her efforts have provided financial scholarships ensuring accessibility for all members, even amid challenges like the COVID-19 pandemic. With a steadfast commitment to making lives better, Mitchell’s work embodies resilience, community impact, and a forward-thinking approach to fitness and wellness.
Explore Linda Mitchell’s inspiring journey and her impact on the fitness industry.
March/April 2024 – The WAC Way
Overview
Founded in 1976 as The Racquetball Club in West Allis, Wisconsin, the Wisconsin Athletic Club (WAC) has evolved from an eight-court racquetball club into a multi-location fitness organization known for its vibrant culture and commitment to community. Co-founded by four passionate individuals with no formal fitness business experience, WAC has grown over 48 years through continuous development, including court expansions, new locations and innovative member programs. Led by Keith Nygren, its president, and a dedicated leadership team, WAC remains steadfast in its mission to make a difference in members’ lives, driven by a people-focused culture and robust team development initiatives like WAC University.
Takeaways
WAC attributes its success to its strong team culture, which emphasizes fun, empowerment and connection. Programs like the WACY Awards and WAC Moments foster recognition and camaraderie, while WAC University ensures continuous development for all staff. The company’s vibrant ethos extends to its operations, from creative team-building activities to daily practices that prioritize member engagement and satisfaction. This people-first approach has enabled WAC to remain a Milwaukee staple and a model for the fitness industry, with over 400 employee nominations for its top award in 2023 alone.
Discover more about WAC’s journey and its commitment to making a difference.
July/August 2024 – MADabolic: Anything but Average
Overview
Founded in 2012 by Brandon Cullen and Kirk Dewaele, MADabolic is a boutique fitness franchise that stands out by rejecting fleeting trends in favor of a strength-focused, anti-average approach. Built on the pillars of strength, structure and accountability, MADabolic offers a proprietary training program planned 365 days in advance, designed to accommodate all fitness levels. The brand’s growth is fueled by a robust support system for franchisees, empowering them with operational resources, mentorship and a strong sense of community. With over 30 locations and a clear vision for expansion, MADabolic continues to disrupt the fitness industry by staying true to its core principles.
Takeaways
MADabolic’s proprietary strength-biased training program, featuring three signature interval series — Momentum, Anaerobic and Durability — emphasizes sustainability and results-driven progression. Franchisees benefit from a structured onboarding process, ongoing support, and access to a dedicated corporate team, fostering a culture of accountability and success. This steadfast commitment to its foundational values has enabled MADabolic to thrive as a distinct and disruptive voice in the crowded fitness market, ensuring its longevity and appeal to both members and franchise partners.
Learn more about MADabolic’s vision and its impact on the fitness industry.
September/October 2024 – Playing On at Little Rock Athletic Club
Overview
In 2020, while heading to a holiday party, Frank Lawrence, the CEO of Little Rock Athletic Club (LRAC), had an epiphany upon hearing the telltale “dink” of pickleball. This moment sparked the vision for a dedicated pickleball facility, which LRAC officially unveiled in early 2024. With eight indoor climate-controlled courts and four outdoor courts, the state-of-the-art venue has become a cornerstone for the club, offering leagues, lessons, certified coaching, and modern amenities such as viewing areas, food options, and a pro shop. Embracing pickleball as a potential “fifth pillar” alongside its longstanding focus on tennis, swimming, fitness and family, LRAC is expanding its offerings to foster community and member engagement.
Takeaways
LRAC’s approach to growth reflects its commitment to continuous improvement and innovation. From navigating financial challenges during the pandemic to repurposing resources for new initiatives, the club has demonstrated resilience and strategic foresight. The success of the pickleball facility stems from LRAC’s investment in indoor courts, which provide year-round play, alongside strategic programming that resonates with its members. Beyond pickleball, LRAC has also reintroduced Pilates, upgraded strength equipment, and enhanced youth and recovery programs, all while maintaining a member-first philosophy that prioritizes hospitality and integrity.
Learn more about LRAC’s dedication to helping members “Play On” and its bold vision for the future.
November/December 2024 – Snap Fitness: Redefining Health with ‘For the Feeling’ Initiative
Overview
Founded in 2003, Snap Fitness has grown from a small gym concept into a global brand with over 1,000 locations across 18 countries. Under the leadership of Ty Menzies, Snap Fitness has evolved to meet the changing needs of members and franchisees through initiatives like ‘For the Feeling,’ which emphasizes holistic wellness. By focusing on inclusivity, innovation and adapting to modern fitness demands, Snap Fitness has solidified its place as a leader in the industry, helping members achieve both physical and mental well-being.
Takeaways
Snap Fitness attributes its success to its inclusive approach, innovative tools like the Snap App, and franchise growth strategies, achieving 22% membership growth globally in the past year. Programs like redesigned gyms and advisory councils have fostered collaboration and enhanced the member experience, while a focus on holistic wellness and mental health has resonated strongly with members. The brand’s ability to adapt and align its offerings with modern fitness trends positions it as a model for balancing operational excellence with a people-first philosophy.
Explore the full details of Snap Fitness’s journey, its innovative strategies and future plans.
