24 Hour Fitness announced a new national partnership with Action for Healthy Kids (AFHK), a leading nonprofit working to improve the health and well-being of children by bringing together educators, families and communities. This collaboration furthers 24 Hour Fitness’ mission to transform lives through fitness by empowering young people and their communities to embrace lifelong wellness habits.
The partnership originated based on employee insights obtained through the 24 Hour Fitness’ annual engagement survey and subsequent feedback sessions. Employees expressed a desire to give back to their local communities and drive a real impact around their gyms, all in service of the values and social responsibility of the 24 Hour Fitness brand.
This initiative will kick-off in a series of community-based Open Gym Days hosted at 24 Hour Fitness clubs across the country on May 17th, 11 a.m. to 2 p.m., local time. These free, family-friendly events are designed to introduce kids and parents to the power of movement through guided group fitness, hands-on wellness stations and opportunities to connect with fitness coaches in an inclusive, energizing environment. These events will happen concurrently at 24 Hour Fitness locations in Irvine, San Diego, Denver and Dallas.
In addition to the gym activations, 24 Hour Fitness will collaborate with AFHK to create accessible wellness resources for schools across the country and host a virtual webinar on May 1st, 2025, featuring Karl Sanft, the president and CEO, and Raphael Konforti, the senior director of fitness business and operations, offering expert insights on how families can integrate health into their daily lives.
“This partnership was driven by our employees’ strong desire to give back to the communities we serve and to make a tangible impact beyond our club walls,” said Sanft. “We know how important it is to help families build healthy routines early on, and partnering with Action for Healthy Kids allows us to support that mission in a hands-on, meaningful way. We’re proud to provide interactive events, practical resources, and opportunities for our teams to get involved in ways that truly make a difference.”
“24 Hour Fitness is the perfect partner for us to grow our shared mission of building healthier futures for children,” said Rob Bisceglie, the CEO of AFHK. “Together, we’re making fitness more accessible, fun, and sustainable by meeting families where they are and encouraging daily movement through school partnerships and community engagement.”
Together, 24 Hour Fitness and AFHK are creating opportunities for families to engage in physical activity, build healthy routines and find joy in movement. This initiative is a key part of 24 Hour Fitness’ broader commitment to making fitness more inclusive, accessible, and community-driven.
More information about upcoming events and resources will be available on the 24 Hour Fitness and AFHK websites.
