Active Wellness announced the appointment of Marty McCallen as executive director of new business.
With decades of global experience in the fitness and wellness industry, McCallen has built a reputation for forging strong, strategic relationships and delivering tailored, results-driven solutions that create success for both his partners and organizations. His deep industry knowledge and expansive network, including connections with top gym operators, franchise leaders, consultants, and equipment manufacturers, will be instrumental in advancing Active Wellness’ mission and supporting the growth of our strategic management partnerships as it continues building healthier communities.
As executive director of new business, McCallen will focus on developing new sales strategies and identifying potential clients, nurturing these relationships to successfully close contracts. His efforts will play a key role in driving new recurring revenue streams for the organization. Additionally, McCallen will collaborate with director of client services mark Siebert and other executive leaders to represent Active Wellness at industry conferences and tradeshows, where they will connect with buyers seeking reliable and innovative fitness and wellness solutions.
“We are thrilled to welcome Marty McCallen to Active Wellness,” said Bill McBride, a co-founder, president and CEO. “His proven track record in the fitness and wellness industry, combined with his collaborative approach and extensive network, will be instrumental as we expand our strategic partnerships and continue innovating to improve the health and well-being of the communities we serve.”
McCallen’s passion for connecting people and delivering meaningful solutions perfectly aligns with Active Wellness’ mission to build healthier communities through innovative fitness and wellness programs.
