With over 190 locations across 14 states, United Fitness Partners — the largest Planet Fitness franchise group — faced a common but complex challenge: how to efficiently manage operations, staff and facilities across a vast, multi-state footprint.
To solve this, the team turned to Woven, an all-in-one multi-location business platform built to streamline communication, centralize processes and keep teams aligned — no matter how far apart. From staff management and task tracking to facility maintenance and operations, Woven acts as a command center that connects every Planet Fitness location under one digital roof.
“Utilizing Woven has allowed us to minimize some of the challenges that come with operation across 14 different states,” said Travis Satterthwaite, the vice president of operations support at United Fitness Partners.
Below, Satterthwaite shares how Woven has transformed their day-to-day operations, allowing his team to focus less on logistical headaches and more on delivering a consistent, high-quality member experience.
Why did you decide to partner with Woven? What problem were you looking to solve or what solution were you looking to incorporate?
We liked that Woven offered features in one product we were getting from multiple other sources. The ability to bring the business tools needed for multi-unit management into one platform was a no brainer. This meant only one system to manage, one system to train teammates on with and one singular user experience.
What are the benefits to your business as a result of this partnership?
Woven’s platform has allowed us to scale multiple areas of our business operations at a fast pace. Utilizing Woven has allowed us to minimize some of the challenges that come with operating across 14 different states. We’re able to streamline communication and dispatch vendors effortlessly thanks to Woven’s product. In one platform I can be notified of an HVAC issue, see historical data regarding that unit and previous work done to it, look at that club’s schedule to identify when a manager will be on duty, and dispatch a vendor to fix the issue. All from being hundreds of miles away.
What are the benefits to your members as a result of this partnership?
The data captured within Woven allows us to be strategic in many areas of the business. One example is we’re able to see the most used parts when fixing broken machines. We’re then able to make sure we stock those parts in our vehicle inventory, which by the way Woven allows us to track and audit, in order to be able to fix future instances on site. Another example is that Woven allows us to track the usage on our Black Card Amenities. This allows us to be proactive for things like tanning beds and lamps.
Have you been pleasantly surprised by working with Woven in any way?
Yes, because of the customer support and willingness to continue to grow and evolve their product. Woven not only listens to but actively seeks out feedback from their clients. You really get personalized attention and support. This type of culture was a breath of fresh air when we kicked off our partnership and has now turned into a cornerstone expectation with the Woven name.
What else can you tell other club owners about working with Woven?
Woven is a partner that listens to the needs of their clients. The user experience of the product is consistent throughout all the features which makes adoption a breeze. Our relationship has always been a no pressure relationship. They won’t push any product that doesn’t make sense for your organization. If it can make multi-unit life easier, Matt and team are willing to listen intently and have time and time again delivered above and beyond.
