The most influential generation that’s shaping the fitness industry right now is Gen Z members. This value-driven, tech-savvy group is redefining what it means to be a fitness consumer. They prioritize authenticity, sustainability, mental well-being and meaningful community.
Taylor Gabhart, the editor of Club Solutions Magazine, recently sat down with Ruben Mejia, the executive vice president of SportsArt, to discuss how clubs and the fitness community can best fulfill the needs of Gen Z.
Mejia also shares how this group is reshaping expectations and how health clubs can better adapt today to connect with this very powerful generation of gym-goers.
Listen to the conversation below.
Show Notes
- At 1:40 learn how Gen Z is different than previous generations and what they really expect from their fitness experience and journey.
- Mejia at 2:34 shares how SportsArt’s technology is successfully resonating with Gen Z members.
- At 4:22 hear how Mejia believes technology capturing the attention of this generation and how it can keep them engaged in fitness centers.
- Learn why Mejia thinks clubs can better communicate their forward-thinking strategies and equipment to Gen Z members at 5:42.
- At 7:07 you’ll get a full breakdown on how SportsArt and sustainability really contribute to creating a deeper sense of purpose for Gen Z fitness.
- Mejia details unique ways facilities are showcasing how much energy is being saved by using the equipment of SportsArt at 9:15.
- At 12:37 Mejia predicts how Gen Z will continue to shape the future of the fitness industry in the future.
- Finally, hear one final piece of advice from Mejia about how to best attract and retain Gen Z members at 13:33.
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