This week (September 23-29), 24 Hour Fitness will celebrate Active Aging Week, an annual event sponsored by the International Council on Active Aging (ICAA) that promotes healthy lifestyles among older adults. A member of the ICAA, 24 Hour Fitness has invited guests who are 50 years of age or older to stop by a 24 Hour Fitness location for a free workout until Sunday. This is the second year that 24 Hour Fitness has sponsored Active Aging Week.
“No matter what your age or fitness level, a simple key to aging well is maintaining a healthy lifestyle,” said Randy Drake, the senior vice president of fitness and business development for 24 Hour Fitness. “Active Aging Week is a great time for us to help older adults focus on overall wellness by welcoming them into our clubs and sharing the resources we offer.”
Throughout the year, 24 Hour Fitness catered to seniors through specialized programs for older adults. The company’s partnerships with Silver&Fit® and SilverSneakers® supported the health and fitness goals of approx. 90,000 24 Hour Fitness members. Both programs provide club access to eligible Medicare Advantage members and group retirees of participating health plans and insurance companies. In addition, Zumba Gold®, SilverSneakers Cardio and SilverSneakers Strength group fitness classes are offered year round.
“24 Hour Fitness inspires age 50-plus adults to live actively by providing a wide range of fitness opportunities targeted to this group,” said Colin Milner, the CEO of ICAA. “As a member of ICAA and sponsor of Active Aging Week, they continue to demonstrate their commitment to improved physical fitness and function for older adults, which are keys to healthier, more vital aging. We’re thrilled that our work together is helping to ensure people have the opportunities and support they need to live well at any age.”
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
