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Home The Pulse Supplier News

Fitness On Demand Expands Member Value with New Endurance Zone Partnership

Fitness On Demand by Fitness On Demand
July 18, 2025
in Supplier News
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Endurance Zone
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Fitness On Demand, the industry-leading omnifitness platform, announced a new global partnership with Endurance Zone to deliver high-value, personalized perks and retail discounts to users through a fully integrated rewards experience.  

This exciting collaboration instantly expands gym owners’ offerings by providing exclusive member benefits that align with users’ active, health-conscious lifestyles, both in and outside of the gym. 

The partnership brings Endurance Zone’s proven member engagement technology directly into the Fitness On Demand platform, unlocking premium discounts and wellness offers from top global lifestyle brands. These perks are designed to drive member retention rates by increasing user engagement, rewarding consistency and supporting every stage of their fitness journey. 

“We’ve always believed fitness is more than just a workout, it’s a lifestyle,” said Andy Peat, the CEO of Fitness On Demand. “By teaming up with Endurance Zone, we’re giving our users access to meaningful, real-world benefits that support motivation, recovery, and long-term wellbeing.” 

Flex App members will receive curated offers from top fitness, wellness, nutrition, and lifestyle brands, as well as browse and redeem perks directly within the Fitness On Demand interface or mobile experience. 

“Fitness On Demand’s platform is built on relevance and personalization,” said David Birch, the CEO of Endurance Zone. “This partnership brings our benefits engine to a highly engaged digital fitness audience, delivering real value and increasing brand affinity through high-impact offers.” 

With a growing suite of member engagement and retention solutions, Fitness On Demand continues to prioritize comprehensive, personalized experiences. This partnership with Endurance Zone represents another step forward in delivering holistic wellbeing support, from screen to sweat to everyday life. 

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Fitness On Demand lies at the forefront of the omnifitness movement. Our platform helps gym owners improve retention rates, elevate member experiences, and increase revenue by seamlessly merging traditional and digital fitness into one cohesive, engaging and personalized technology solution.

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