Gold’s Gym SoCal Opens the Doors to Serious Training at Beverly Center

Gold’s Gym SoCal opened the doors to its iconic Beverly Center for the first time on July 16, 2025. Marking a milestone in the brand’s continued commitment to redefining the fitness experience at the epicenter of wellness in the region, Beverly Center’s only gym will be celebrated with an exciting array of events and festivities for the whole community to enjoy. 

The new Beverly Center location introduces a modern, cutting-edge fitness destination to one of Los Angeles’s most dynamic neighborhoods. Open 24 hours from Tuesday through Friday, it stands out as the only gym in the area to feature an Atlantis Strength workout area, designed specifically for advanced strength training. It also boasts the largest fully equipped signature playground turf area, ideal for functional and high-intensity workouts, and a dedicated Glute Factory booty training zone. Members will have access to dedicated cardio and free weight zones, a juice bar, steam and sauna rooms, and complimentary two-hour parking with validation. 

“We’re beyond excited to introduce our newest location to the Beverly Hills community,” said Brian Morris, the SVP of sales and marketing at Gold’s Gym SoCal. “The space is thoughtfully designed to cater to the needs of LA’s diverse, wellness-driven community with top-of-the-line equipment, luxurious amenities, and expert trainers. We can’t wait to welcome everyone and share the Gold’s Gym SoCal experience in a conveniently situated spot.”

To commemorate the launch, Gold’s Gym SoCal will host a grand opening celebration this September, welcoming the community, along with current and prospective members, for an action-packed evening filled with food, games and high-energy fitness challenges. Full event details will be announced soon.

“Gold’s Gym SoCal is a natural fit for Beverly Center,” said Brian Parent, the general manager of Beverly Center. “We’re known around the world as LA’s iconic shopping and entertainment destination, and partnering with a brand that shares that same global recognition just clicks. Gold’s Gym SoCal brings energy, community, and legacy—and that’s exactly what we’re all about here in the heart of LA.”

For more information about the Gold’s Gym Beverly Center location or to secure a membership to the new gym, please visit goldsgym.com/locations/ca/la-beverly-center.