GymPoints has launched its new website and mobile app to make it possible for people to go to the gym of their choice — without signing up for memberships — while also attracting new and potentially long-term customers to gyms.
GymPoints breaks down barriers by enabling consumers to access gyms where they want, when they want. With easy access on their mobile devices, consumers can pay for gym access as they need it, effectively eliminating the barriers previously in place that prevented them from accessing gyms.
Using the GymPoints mobile app, checking into a gym is as fast and simple as swiping the QR code upon arrival.
According to Aaron Trockman, the cofounder and president of GymPoints, about 53 million people currently belong to and work out at commercial gyms — but there is an untapped customer base of more than 200 million people. “GymPoints markets and sells day passes to the 80 percent of potential customers out there through our sophisticated, simple mobile app and our website…then the customers come to you,” he said.
The GymPoints program offers a win-win proposition: People who haven’t taken the leap to join a gym can use pay-as-you-go gym passes that are easily accessible on their smartphones and tablets to start their workout routines. Meanwhile, business owners and franchisees will attract new gym members, improve their gym marketing, and grow their gym revenue.
Gym owners and managers can sign up as a GymPoints partner for 30 days, risk free.
For more information, visit http://www.gympoints.com or call (720) 285-5227.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
