ASF International, a leader in payment solutions and facility management software for the fitness and martial arts industries, officially launched its new brand identity, inclusive of a refreshed corporate logo, revised name and evolved message platform. ASF International is now ASF Payment Solutions.
According to ASF, the updated brand identity and name represents the focus of ASF’s overall vision, look and message. The company, which was founded over 40 years ago by a club owner looking to provide financial solutions for an emerging industry, feels this new look stays true to the brand and its roots, while representing the company’s commitment to modern, forward-thinking solutions for a thriving industry. The logo has been modernized, yet maintains the integrity of key elements within its original logo, such as the flag and the distinctive ASF color palate.
“Our new logo better communicates what ASF stands for today,” said Tamara Valdez, the EVP of marketing for ASF Payment Solutions. “We’ve kept visual elements that reflect our heritage, but we emphasized our forward-thinking mindset and objective to achieve strong growth, drive innovation and focus on providing the best in payment solutions for the industry. We are committing ourselves to our founding principles of providing business owners in our industries the most effective payment management solutions; giving owners confidence in their cash flow and technology to track and grow their business. ”
