Jerry Jones, the owner of the Dallas Cowboys, recently said, “We’ve associated ourselves with winners. Real winners.” This quote was said by Jones at the grand opening of the new Dallas Cowboys fitness facility “Cowboys Fit,” which officially opened in May 2017.
One of the “winners” Cowboys Fit has associated themselves with is Styku. Cowboys Fit comes comes equipped with a dedicated body scanning room, in which Styku body scanning technology is available for members to see their body in 3D. As a result, no longer will people have to rely on the inherently unreliable weight scale to assess whether or not the work they’ve put in at the gym has generated.
Here, Cowboys Fit CEO Johnny Delavaldene shares why they partnered with Styku and the benefits they expect from the partnership.
CS: How were you introduced to Styku and why did you decide to partner with them?
JD: We met Styku at Europa in Dallas in 2016. We decided to partner with them because they simply offer a product that’s effective and different. We saw Styku as a leader in an emerging space. Raj Sareen and Alicia Lewis also were incredibly helpful in the whole process.
CS: What are the benefits of this partnership and 3D body scanning to Cowboys Fitness?
JD: With Cowboys Fit, we want our members to have an experience where they have access to the same top equipment as the Dallas Cowboys players and cheerleaders. Styku, among others, absolutely allows us to do that. Styku allows us to improve our initial consultation experience, where a scan is included in that initial consultation. We then of course use Styku to better empower our trainers to design programming that’s most accurately customized to members’ unique needs. When you can show members’ their progress in a whole new way, your chances of retaining your members for the long term increases significantly.
CS: What are the benefits of this partnership and 3D body scanning to Cowboys Fitness’ members?
JD: The benefits to members are many. I think most importantly, Styku allows our members to see a much more accurate assessment of their body composition — certainly in much more detail than a traditional weight scale could show. Our members now get more value from their sessions with our trainers, because training can be more specifically tailored to addressing unique areas of a body.
CS: Have you been pleasantly surprised by working with Styku in any way?
JD: We’ve been really pleased with how helpful and responsive the Styku team has been. Any time we have a question, Raj or Alicia respond seemingly instantaneously. Their support has been fantastic in getting us up to speed on how to use Styku.
CS: What other benefits can you share about working with Styku or 3D body scanning you feel other club operators would benefit from knowing?
JD: Styku represents a fantastic way to help members gain important insight into their body composition in a whole new way. With Styku it is very easy to see where certain types of programming could benefit a member. With a 3D avatar of your body, it’s just far easier for club members to visualize their improvement, or see the opportunity for improvement.
For more information on Styku, visit http://www.styku.com/.
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Rachel Zabonick-Chonko is the editor-in-chief of Club Solutions Magazine. She can be reached at rachel@peakemedia.com.
