Text message marketing is quickly changing the landscape of the fitness industry. With the use of text messages, fitness clubs are able to communicate and market to their members and prospects more effectively than ever before. Did you know that over 90 percent of all text messages are read within one hour of receipt? That is 10 times higher than e-mails.
There are countless ways to use mobile marketing in your fitness business. For example: class schedule changes, buddy referral contests, personal training appointment reminders, tour reminders and billing reminders, just to name a few. If you have not looked into integrating text message marketing into your business, you are falling behind. Imagine the power of instantly being able to communicate a message to over 90 percent of your membership base. Now tell me that won’t lead to more sales, and better retention.
Chris Batchelor
Health Club Marketing Contributor
