Your trainers are the experts that your customers trust. Get them talking about things that create more profits and better results for your members.
There is an established relationship between your personal trainers and your members. Your trainers are viewed as trusted advisors, role models and friends to their clients. What the trainer does personally, and recommends sincerely to her clients is taken to heart as well as to wallet. With just a little help from you, they can be selling products to your members that will not only increase your profits and their incomes, but will keep your members coming back for more every month.
Your club’s sales of nutritional supplements will increase dramatically when they are supported, recommended and endorsed by your personal trainers. Your trainers are the experts that your members trust and look to for their fitness needs. When your members are low on energy, are injured or sick or have some sort of health problem, it is your trainer that they are going to tell, and the trainer they are going to listen to for help.
Three Supplement Fundamentals
There are three nutritional supplement fundamentals that your trainers need to understand to make money selling supplements. These are all very easy to recommend, because they are proven effective, safe and prevalent. I am also going to tell you how to differentiate the supplements that you sell from the ones available everywhere, so your members will come back month-after-month to buy them from you.
Here are the three supplement fundamentals:
1. The multi-vitamin as a foundation for energy and health
2. Glucosasmine and Chondroitin for healthy joints and cartilage
3. Fish oil for healthy heart, brain and reproductive health.
Regarding the foundation of all supplements, the multi-vitamins (perhaps you are thinking, “Ho-hum how boring and un-sexy”)…You would be amazed at the difference in energy levels, immune function and mental health that can be achieved with a great multi-vitamin. First of all, 77% of Americans are not eating properly, either because they are too busy, or on a diet – thus restricting food intake, or they just don’t like those fruits and vegetables that they know they should be eating, and that your trainers are telling them they need to eat. Top NCAA and Olympic athletes prove-out the effectiveness of this one-supplement regimen every day in their training programs. And, believe me, they don’t take that stuff that you buy in the grocery store. They take high quality, pharmaceuticalgrade liquid vitamins.
Now, it should be interesting to you that liquids are far superior to pills, because they are not widely sold in stores. The pills sold in grocery stores and vitamin stores are hard to swallow and only provide about 20% absorption into the system. Whereas, liquids get absorbed into the bloodstream immediately – up to 98%, providing a much longer-acting, more effective product, regardless of the category. So, you can offer your members, through your trainer’s recommendations, a vastly superior product that is going to improve their energy and their results in their training program – and you will have them coming back to your club every month for more.
Three Simple Products to Recommend Here are three simple products that your trainers should be recommending to your club members to help them achieve success in their workouts and health goals – and to keep them coming back to your club for more.
1. A daily, liquid multi-vitamin for every client
2. Daily fish oil supplementation for all clients
3. Glucosasmine with Chondroitin for clients with joint injuries, sore joints, arthritis and for heavy lifters, to protect joints.
So, introduce your trainers to the benefits of nutritional supplementation, and give them the best products to sell – products that your customers can’t find on every grocery shelf. Also, be sure to set-up a program that compensates your trainers for the products that they sell. A simple “Sell 5 Get $10” program goes a long way. You can either give the $10 as cash, or save some tax complications and give gift cards (please check with your tax accountant for tax advice). This costs you very little, but gives them that little extra boost they are looking for. In addition, please give a good employee discount on the product, and ensure that all of your trainers are taking the products themselves. It is difficult to be convincing about something you haven’t even tried for yourself. Your retail profits will grow, and your customer loyalty will too.
For a free nutritional evaluation test that your trainers can use with your members, email me at sscott@fullperformancefitness.com
Susan Scott is thr CEO of Full Performance Fitness Inc. She can be contacted at 866.819.3926, or by emailsscott@fullperformancefitness.com, or visit www.FullPerformanceFitness.com.
