Acquisition of locations from Harman Fitness expands platform to 115 locations across 30 states.
Fitness Ventures, LLC today announced the acquisition of 22 locations from Harman Fitness, a leading Los Angeles-based Crunch Fitness franchise operator with locations across California and Texas.
The acquisition establishes Fitness Ventures as the largest franchise operator in the Crunch Fitness system and one of the largest fitness franchise platforms in the U.S. Fitness Ventures now operates 115 locations across 30 states and is on pace to exceed 130 locations by year-end.
“Ten years ago this month, we signed our first lease,” said Brian Hibbard, the CEO of Fitness Ventures, in a press release. “Since then, we’ve been focused on disciplined growth, strong execution and building a platform — not just a collection of gyms. This acquisition is a major milestone for our company, but we believe we’re just getting started. We truly believe we’re redefining what a successful fitness franchise operation can look like. We have tremendous respect for what Curtis and David Harman have built across Southern California and Houston, Texas, and our team looks forward to building on that foundation and continuing to grow opportunities for our team coast to coast.”
This transaction reflects Fitness Ventures’ continued role as a long-term growth partner within the Crunch system, providing opportunities for high-performing franchise operators who are looking to scale further or transition their businesses.
“Since our acquisition of Fitness Ventures in August 2024, we’ve partnered closely with Brian and his management team, applying Meaningful Partners’ extensive experience in scaling multi-unit franchisor and franchisee platforms to help position Fitness Ventures in becoming one of the largest franchisee business across any multi-unit concept globally,” said Amin Maredia, the co-founder and managing partner at Meaningful Partners. “With passion and dedication, Brian and his management team are real-time building what we refer to at Meaningful Partners as a world-class enduring business.”
All acquired locations will continue operating under the Crunch Fitness brand, and members can expect to see major upgrades to their facilities over the coming months with over $50 million in investment coming to the Southern California and Houston markets.
“Fitness Ventures has built an outstanding operating platform and leadership team,” said Curtis Harman, the CEO of Harman Fitness. “We’re proud of what we built, and we believe it’s the right long-term home for our clubs, our members, and our people.”
