In my 35 years of experience as a sales trainer, the biggest challenge for salespeople is developing great listening skills. ...

If there is one major difference between weak sales staff and high performers, it is how they approach “closing the...

What is the cost of joining your club? Is it $10, $25, $70, $125 — or is it $200 a...

Marketing can make or break your business. With this in mind, following are 15 secrets to profitable fitness business marketing. ...

Many fitness club managers believe a salesperson’s job is to build value. And of course, these managers are correct. The...

The Pretty Direct Sales System is a program I designed to sell high-priced health club memberships and personal training packages....

What quality distinguishes sales superstars from weaker sales people? While there are many qualities you find in sales superstars, I...

For any high-priced fitness club it's impossible to talk about profitable marketing without talking about the impact a professional sales...