Medicine balls are useful tools to help develop explosive power, core stability, balance and coordination. Performing heavy med-ball exercises against...

By Ali Cicerchi At 23, Dana Cavalea became the youngest of strength and conditioning coordinators in Major League Baseball. Now,...

By Ali Cicerchi Retaining members can seem overwhelming, but it’s really an opportunity to improve creativity and focus on members....

By Tyler Montgomery In July, Gold’s Gym Franchisees’ Lori and Jeremy Lowell brought their team together from eight clubs across...

All clubs have to spend money to make money and buying equipment for the club is inevitable. There are so...

By Ali Cicerchi The goal of the fitness club is to provide members with the necessary tools to live a...

As humans, we hunger for competition and sport. Many members that exercise at a gym throughout the week engage in...

When prospects are trying to decide which membership to buy do you make it harder than it has to be?...