Sportified Fitness
May 5, 2022
Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares the many benefits of offering sportified fitness events at your facility. It was the legendary track and field coach, Bill Bowerman, that said, “If ...
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Coaching Coaches
March 30, 2022
Jarod Cogswell, the co-creator and senior director of Spartan DEKA, shares why focusing on coaching versus managing elevates your team to another level. Leading a fitness business to peak performance is no easy task. There ...
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SWOT Analysis for Powerful Businesses and Team Engagement
February 3, 2022
Jarod Cogswell, the co-creator and senior director of DEKA by Spartan Race, shares the importance of SWOT analysis. As the negative impact of COVID-19 continues to affect our industry, it’s paramount that we take a ...
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